The book, "Influencer" by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Switzler provides
  some very useful tips for creating positive influence.

- Influence geniuses focus on behaviours – they carefully identify behaviors or beliefs they want to change
  and then create an influence strategy
- They look for positive deviance – They study targeted settings where the problem should exist but doesn't’t.
- They identify recovery behaviors – in case you make a mistake in the process you have a back up plan 
 
Tools of Influence

- Verbal persuasion – works usually but rarely with resistant problems.  When you use verbal persuasion with 
  resistant problems you create more resistance.
- Personal experience – Help people to experience the world as you experience it. – Let them see or witness real
  life reality for themselves.
- Create a surrogate for actual experiences – Whatever they are afraid of, let them witness someone else and
  then let them try it – a staged approach. 

Six Sources of Influence (for building your influence strategy)

- Personal Motivation - How to make the undesirable desirable
- Personal Ability - Help people surpass their limits
- Social Motivation - Harness Peer Pressure
- Social Ability - Use your network to help you succeed
- Structural Motivation - Design rewards for going down the new path
- Structural Ability - Change the environment
 

 Excerpted from the book, "Influencer"